Not sure what a blog can do for your business? Let's start with the facts:
- Nearly 40% of US companies use blogs for marketing purposes.
- Companies that blog have 55% more website visitors.
- B2C companies that blog get 88% more leads/month than those who don’t.
- B2B companies that blog get 67% more leads/month than those who don’t.
This data (from HubSpot) demonstrates how blogging is
a critical factor to inbound marketing that we can directly correlate
to results.
Optimizing and promoting your blog is
very important. Frequency of
blogging also plays a critical role. Research shows that companies
who blog atleast 16-20 times per month see the best return.
“A blog is a long-term marketing
asset that will bring traffic and leads to your business. It
introduces you as a thought leader in your space and allows you to
earn people’s trust.”
(Hubspot)
Blogging is a great method of
increasing your organic search engine traffic. Blog posts help you
rank in search engines and get found when people search. They
provide a great opportunity to utilize keywords that drive internet
traffic your way.
A blog is a showcase of your expertise
and leadership in your industry. Sharing your knowledge earns
people's trust, and surveys show that 71% of people say that blogs affect
their purchasing decisions.
Blogs also provide your business with
added online real estate on which to place calls-to-action.
Interested in learning more? HubSpot's
e-book “Introduction to Business Blogging” is a great place to
start.
Need help developing and maintaining
your blog? Elysian IMC provides these services. Click here for more
information.
Thanks for reading! Please follow my blog for more bits of inspiration on Integrated Marketing Communications!
JoAnn :)
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Reference:
HubSpot. “Introduction to Business
Blogging”. Ebook.
<<http://offers.hubspot.com/an-introduction-to-business-blogging>>
