Business Blogging = Marketing Success!

Not sure what a blog can do for your business?  Let's start with the facts:

• Nearly 40% of US companies use blogs for marketing purposes.
• Companies that blog have 55% more website visitors.
• B2C companies that blog get 88% more leads/month than those who don’t.
• B2B companies that blog get 67% more leads/month than those who don’t.

This data (from HubSpot) demonstrates how blogging is a critical factor to inbound marketing that we can directly correlate to results.

Optimizing and promoting your blog is very important. Frequency of blogging also plays a critical role. Research shows that companies who blog atleast 16-20 times per month see the best return.

“A blog is a long-term marketing asset that will bring traffic and leads to your business. It introduces you as a thought leader in your space and allows you to earn people’s trust.”

(Hubspot)

Blogging is a great method of increasing your organic search engine traffic. Blog posts help you rank in search engines and get found when people search. They provide a great opportunity to utilize keywords that drive internet traffic your way.

A blog is a showcase of your expertise and leadership in your industry. Sharing your knowledge earns people's trust, and surveys show that 71% of people say that blogs affect their purchasing decisions.

Blogs also provide your business with added online real estate on which to place calls-to-action.

Interested in learning more? HubSpot's e-book “Introduction to Business Blogging” is a great place to start.

Need help developing and maintaining your blog? Elysian IMC provides these services. Click here for more information.

Thanks for reading!  Please follow my blog for more bits of inspiration on Integrated Marketing Communications!

JoAnn :)

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Reference:

HubSpot. “Introduction to Business Blogging”. Ebook. <<http://offers.hubspot.com/an-introduction-to-business-blogging>>