Monday, November 25, 2013

Using Facebook for Business

Thinking outside the Face-box!  

  • Where is everyone?  
  • Where are YOUR customers?  
  • What are they doing online?  

If you guessed FACEBOOK, statistics prove that you are right!


Percent of Internet Users in Different Income Brackets on Each Social Network
Image Source:  Business Insider


"Two-thirds of online American adults (67%) are Facebook users, making Facebook the dominant social networking site in this country." (Pew Internet)


"Facebook: The 45–54 age bracket using Facebook has significantly grown, increasing by 45 percent since the end of 2012. Out of all the social networks studied, Facebook dominated the older generation’s social media usage, as well as the wealthier population. Seventy-three percent of people earning over $75,000 annually have a Facebook account, which surpasses any other network by over fifty percent in the highest income bracket. Facebook is also clearly the most popular by far, and is expanding internationally—86 percent of users are now from outside the United States." (Business Insider summary)


So, how do you utilize Facebook for your business?  Take a look at this detailed social media marketing campaign using Facebook that I recently prepared:  click here.  It's full of great ideas you can use right away!

And then, if you're interested in learning more about how you can take advantage of social media tools for your business, sign up for a Free Hour of Inspiration with me here.

Thanks for reading!  Please follow my blog for more bits of inspiration on Integrated Marketing Communications!

HAPPY THANKSGIVING!

JoAnn :)

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